"5 Types of Coffee Shop Customers: Are You Targeting the Right Audience?"
- idavisonbkk
- Jun 1
- 2 min read
Many coffee shops try to please everyone, but the truth is...The more you try to sell to everyone = the less you appeal to anyone.
Truly successful shops don't sell to everyone; instead, they "know exactly" who their customers are.
This article will give you a clear picture of the 5 main types of coffee shop customers and help you decide which group your shop should focus on.
1. The Rush Hour Crowd (Grab & Go)
Customer Traits : In a hurry with no time to sit, usually buy in the morning or before work, focus on "speed + consistent taste."
What They Want:
✔ Fast service
✔ Consistent taste
✔ Reasonable price
What They Don't Care About: Store atmosphere, fancy cup designs.
How to Sell to Them: Create "quick-brew" menus, clearly display recommended items, and streamline the store's workflow for speed.
Key Takeaway: "The faster you are, the more you sell."
----------------------------------------------------------------------------------------------------
2. The Remote Workers / Chillers
Customer Traits: Sit for long periods (1–3 hours), use Wi-Fi and power outlets, love a good atmosphere.
What They Want:
✔ Comfortable seating
✔ Uncrowded feel
✔ Refillable drinks or a diverse menu
How to Sell to Them: Add food items, create set menus, and promote a "second cup" offer.
Key Takeaway: "The longer they sit, the more you need to maximize the bill."
----------------------------------------------------------------------------------------------------
3. The Cafe Hoppers / Photo Enthusiasts
Customer Traits: Love taking photos, come in groups, and prioritize "aesthetics."
What They Want:
✔ Beautiful store design
✔ Good-looking cups/menus
✔ Photogenic corners and spots
How to Sell to Them: Create signature menus, use visually appealing cups or colors, and frequently update the store's photo spots.
Key Takeaway: "Great photos = Free promotion."
----------------------------------------------------------------------------------------------------
4. The Health-Conscious
Customer Traits: Avoid sugar, interested in alternative milks, highly aware of their health.
What They Want:
✔ Low-sugar menus
✔ Oat or almond milk options
✔ Low-calorie items
How to Sell to Them: Create clearly labeled "Healthy" menus, list calorie counts, and use catchy names for healthy items.
Key Takeaway: "They are willing to pay a premium if they feel it's good for their health."
----------------------------------------------------------------------------------------------------
5. The Regulars
Customer Traits: Repeat visitors, familiar with the shop, and likely to recommend it to friends.
What They Want:
✔ Familiarity
✔ Being remembered
✔ A personal connection
How to Sell to Them: Remember their usual order, call them by name, and create exclusive promotions just for regulars.
Key Takeaway: "Regular customers = Long-term revenue."
----------------------------------------------------------------------------------------------------
What Store Owners Must Ask Themselves
"Who is your shop best suited for?"
Don't try to be everything to everyone. Instead, choose to:
✔ Focus on 1–2 main groups
✔ Design your shop to meet their needs
✔ Craft a menu that caters to their preferences
----------------------------------------------------------------------------------------------------
Comments