Fresh Coffee VS. Traditional Thai Coffee

Fresh Coffee vs. Traditional Thai Coffee

Fresh Coffee

In this context, fresh coffee refers to coffee made from 100% real coffee beans, freshly roasted and brewed using various methods such as Espresso, Drip, or Syphon.The core of fresh coffee is the emphasis on the unique flavors and aromas of coffee beans from different origins, which may present sweet acidity similar to fruit, or floral aromas.

Key Characteristics

• Uses freshly roasted Arabica or Robusta beans, ground fresh before brewing

• Brewed using pressure-based machines (such as espresso machines) or other extraction methods like pour-over, French press, or syphon

• Delivers a complex and fresh flavor, with clear aroma, good body, and crema from natural coffee oils

Target Customers

• Working professionals, urban consumers, and Gen Y–Z

• Coffee lovers who care about quality and flavor

• Customers willing to pay a higher price for a better coffee experience

Examples of cafés using fresh coffee:Specialty coffee shops, modern cafés, premium coffee brands

Advantages

• Rich aroma, complex flavor, good body, and beautiful crema

• Wide variety of menu options (latte, cappuccino, cold brew, etc.)

• Enhances a modern, premium brand image

• Allows higher pricing with better profit margin per cup

• Meets the needs of customers who value quality and experience

Disadvantages

• High initial investment (espresso machines, grinders, quality ingredients)

• Requires skilled and trained baristas

• Regular machine maintenance is necessary

• Longer preparation time per cup compared to traditional coffee

Traditional Thai Coffee

Traditional Thai coffee is a style that has been enjoyed in Thailand for generations. Its signature is a strong, rich, sweet, and creamy flavor with a distinctive aroma.The heart of traditional coffee lies in dark roasting and blending coffee with other ingredients such as tamarind seeds, corn, or sugar during roasting, enhancing intensity and aroma that is uniquely Thai.

Key Characteristics

• Uses coarsely ground dark-roasted coffee blended with grains or caramelized ingredients (such as corn or beans)

• Brewed using a cloth filter in boiling water, then mixed with sweetened condensed milk, evaporated milk, sugar, or non-dairy creamer

• Strong, bold, sweet-bitter taste with a slightly smoky aroma, delivering a classic Thai-style experience

Target Customers

• Middle-aged to older consumers familiar with traditional Thai flavors

• General customers who focus on value and affordability

• Street stalls, roadside cafés, and fresh markets

Examples of shops using traditional coffee:Traditional coffee carts, Oliang vendors, low-priced community coffee shops

Advantages

• Low ingredient cost with good profit margins even at low selling prices

• No need for expensive machines or high-level barista skills

• Simple and fast preparation, ideal for carts and small shops

• Unique smoky aroma with rich, sweet, Thai-style flavor

• Accessible to a wide customer base, especially those who prefer bold flavors

Disadvantages

• Less complex flavor; aroma cannot compete with fresh coffee

• Limited menu variety and fewer modern drink options

• Less premium brand image, which limits pricing potential

• Some younger customers may perceive it as outdated or less trendy